The Knead

A groovy branding solution for the new and growing, Knead baking company in Captain Cook, Hawaii.

Duration
2 weeks

Roles & Responsibilities
Art Direction
Illustration

Deliverables
Logo
Brand Guide
Illustrations

Tools
Pinterest
Sketching
India Ink
Adobe Illustrator
Adobe Indesign

Process
All good branding projects start with a client creative consult and a little competitive research. I tend to work with creative clients that have a strong visual point of view - I love to see their inspiration and hear their thoughts, hopes and dreams for their brand. This ensures our vision is aligned prior to starting design work. Sketching and India Ink were used to create the logo form prior to final edits in illustrator. I used the one concept method for this brand, providing one comprehensive design solution with slight final adjustments before file turnover.

Problem
Knead baking company needs a logo that is representative of their island roots but has the ability to grow with the company as their offerings increase. This brand is just getting their start so it’s important that they create brand recognition and stand out from their competitors.

Goal
To create a branding solution ready for all applications that is reflective of the brand's vibe and compliments the island environment.

Solution
A hand drawn logo that compliments the company owners and island esthetic. Complete with crumb islands and brand guidelines to keep the brand consistent as the company grows.